August 21, 2012

Card Design Handbook Week: The Movement Challenge

It's Day Two of our exciting promotional week celebrating the happy arrival of Paper Crafts magazine's widely anticipated special issue, Card Design Handbook.


While yesterday we focused on the most important element of a paper crafted project, the focal point, today we're going to talk about the importance of movement in design. Movement is the way lines, shapes, forms, and textures cause your eye to move over and around the design. Check it:

Gingko Leaves Sympathy Card by Chan Vuong, p. 94

Moxie Fab Alert: When becoming aware of movement, begin with the focal point. The focal point in this gorgeous sympathy card is obvious: it's the large, white die-cut label. The green gingko stamp is the foremost element on the label, so it catches your eye first. Now here's where the movement comes in--note how the leftward direction of the leaves draws your eye to the sentiment. The sentiment leads your eye to the gray gingko leaves below which draws you back to the green gingko leaves, and then the gray leaves underneath those. Your eye has come full circle now, and that's an extraordinarily satisfying feeling.

 Playful Tags Card by Kim Kesti, p. 113

Moxie Fab Alert: In this super fun cutie pie of a card, the focal point is the tag. Notice how the direction of the yellow ribbon on the tag leads your eye to the butterfly (helped by the genius placement of the button), then the orange body of the butterfly directs your eye to the flowers which lead you to the stripes which point back upward to the tag. Ta-da! 

Rich and Elegant Thank You Card by Windy Robinson, p. 143

Moxie Fab Alert: OK. You try this on your own first. Then scroll down.

I don't know about you, but my eye first goes to the rhinestone in the center of the bow. The rhinestone flourish pulls my eye upward where it flows to the right and is caught by the bow which takes me down to the sentiment, then to the left-hand bow and back up to the rhinestone. How'd you do?

If movement is still a little "iffy" for you, just be aware of movement as a principle of design as you page through your issues of Paper Crafts magazine or watch for it as you frequent the many different blogs you follow. Or wherever. I'm a firm believer that once you are made aware of something, and once you rehearse it a bit on your own, it will become something that you constantly strive for. If you never knew that movement was something inherent to good design, then how are you to know to incorporate that into your projects? That's what the Card Design Handbook, and this challenge, is all about--awareness.

Who's ready to incorporate movement in your designs? If you're raising your hand, be sure and follow these guidelines to join in on all the fun. And keep in mind, for this challenge, I'll be looking for designs in which movement is key.
  • Create a paper crafted project (card, gift bag, tag, layout, home decor item, mini-book cover, etc.) that incorporates the design principle of movement in an innovative way.
  • Upload it to your blog, click on the title of that post, copy the URL, and add it to Mr. Linky below.
  • Tell your readers that you've created your project for the Movement Challenge in the Moxie Fab World and link it back to this post to encourage your readers to play along as well.
  • If you don't have a blog, upload your project to this flickr gallery, copy the URL to your project, and add it to Mr. Linky below.
  • Upload your projects by midnight EDT on Monday, September 24.
  • The winning entries will be shown on this blog on Wednesday, September 26 and will receive an "I'm Moxie Fab" challenge winner button as well as a copy of Card Design Handbook.
  • One GRAND PRIZE WINNER will be selected from the ten winning entries by the editors of Paper Crafts magazine and will be featured in the March/April 2013 issue.
All y'all saw that last bullet now, didn't you?

~Cath

PS Be sure and join Holly over on Paper Crafts Connection for even more juicy tidbits from this moxie inspiring issue!

PPS Scroll down for today's Winnerday! post. You never know, this may be your lucky week!


68 comments:

DoodleSuze said...

Hope I've followed the instructions correctly .. I've given a little detail on how I view the card.
Thanks for the fabulous opportunity from yesterdays and todays Challenges.
Can't wait to see what comes tomorrow.

Maryann said...

It is so great explained. I think we actually do at least some of these things already, without thinking of it, because that´s how we´ve been seing others making theirs without knowing any system to it thoug, but maybe I´m wrong, but I think many of the cards, I´ve seen looks a lot like how I´ve putting them together earlier too. But maybe it´s just been pure luck too, who knows? ha ha ha

TLady said...

Cath! I'm LOVING these little lessons! (Takes me back to Art Classes in school! It's like a little refresher course!) AND it makes me want that handbook! I'll be ordering it! :) THANK YOU! :)

Tami Bayer said...

This is such an important part of design. Thank you for sharing your fantastic lesson on movement, Cath.

Susan said...

It's a good think we have a month for these challenges! I am doing a lot of experimenting!

naturecoastcrafter said...

Good lesson again, today. I really needed this.

Katy said...

Cath, thank you so much for explaining and showing this. You are absolutely right about awareness. :) Thank you!

julie e said...

Linked a fun layout where I used mist to color some SC wood stars that are placed to draw your eye through the layout.

Wida said...

I read the post carefully. Does every card have movement? I wasn't sure if mine did, because it had a lot of stuff happening in it that made my eye move around, but I couldn't tell if it was because I was studying the card or if it was movement??? Maybe I need to read the post again!

Melissa said...

Love studying design! :) Thanks for a great challenge! Can't wait to see what's created!!!!

Craftilicious said...

This was such an interesting concept to have pointed out - one of those ones where now you know what it is, you can see why some of you cards just work and others, well just don't!

sanketi said...

Thanks so for these challenges...love them and have linked mine in!

kerenbaker said...

Great challenge thanks. Although once you start thinking about it- it suddenly becomes really hard!

Susan said...

I am learning so much from these posts. Thanks for the great illustrative cards!

Joyce said...

Hello--I just linked up. This is my first time playing in this challenge. I bought this magazine when it was first released, and I have to say that it is really a wonderful resource. I have learned so much already, and keep going back to read different sections.

Diane said...

Fun challenges and the first one I have done..so far....fun to see all the other entries as well!

Susie said...

This is a great challenge - really got me thinking!

Barb King said...

I'm in, great lessons on design! Barb

Amy said...

I think I got the most out of this lesson! Thanks Cath.

Elena said...

very fun challenge - and I'm loving all the lessons in the special issue!

Karen said...

Fun challenge....my card is moving for sure...great challenges...

Patti P. said...

I have enjoyed this past week so much and loving the challenges. I always love your books and know this one will be a must have.

fun stamping said...

Great challenge, I am having fun with it!

MarcyK924 said...

AWESOME challenge, Cath! I am totally inspired by all these card design challenges and I'm learing a lot! Thanks!

Aixa M. said...

I am loving all these challenges! I have learned a lot just reading your posts, Cath! I have some busy weeks ahead but I sure plan to sneak in some time to play in at least one challenge. Also, your challenges for this issue have been so inspiring that I just had to see the entire magazine… I just bought it today! A must have…

Deanna Jean said...

What a great lesson. Thank you for sharing.

Gwen said...

Love how I can look at a card and then read what you write about the visual "trip" I've just taken! It works!

Sharon D said...

I snapped up a copy of this issue as soon as I saw it on the stands, and I love it! TFS your thoughts on how and why these cards work, Cath - it's so nice to have these extra details! And thanks for a fun challenge!

Susie said...

Thanks for another great challenge Cath! I've learned so much from your blog. Thanks so much for sharing!

Angi said...

I really enjoyed this. It made me do a bit more planning first. I love a challenge. :)

Lisa's Creative Niche said...

Thank you for all of the wonderful inspiration and knowledge this week!

Quip1320 said...

Loving this handbook! So much inspiration and challenging ways to look at design. Thanks for another fun challenge!

N@ Ali said...

all linked up, another true challenge!

Cathy A said...

This really makes you think about how to layout your design, beautiful example cards.

Isha said...

These challenges are so fun n informative. Its a great learning experience.

Lindsey said...

Great explanation of the design principle -- and so fun to check out everyone's entries!

TLady said...

LOOOOOVING these challenges on design! (JUST got my edition of this FABULOUS Handbook!) I will keep it close at hand on my desk! THANK YOU for all the inspiration AND the LESSONS!!!!!!! :)

judkajudi said...

Loving the lessons on design principles! I am enthusiastic about all this new information!!

Linda said...

I made a card today for another challenge. It's a card made in 30 minutes but after uploading it I thought it was a perfect entry for this "movement" challenge too!

madcat2002 said...

Great lessons! Thank you so much. :)

madcat2002 said...

oops! entry #73 does not belong in this challenge, but I don't know how to delete it. It's MadCat2002's 2nd entry for a Just Missing You card.

Jacquie Southas said...

Love the challenge and design lessons!

Cecilia Hsieh said...

I've been trying to submit to every one of the Card Design challenges. This is my first entry for the 'Movement' challenge. I think I got it right!

judkajudi said...

This series of design lessons has prompted me to practice the design principles taught on the blog and from my copy of the Design Handbook. It's the best card making information ever! I'm even entering Moxie Fab challenges!!

Marlena M. said...

I love movement on a card. Don't know if I did the dance right...but it IS moving~much like the way I boogie. ;)

Handgathered said...

Took a while to find my movement, but this one might apply!

xo Anni

Jeanette M. said...

Thanks for sharing all this wonderful information on design. I like movement and hope I did it right with my card. :)

TLady said...

I LOOOOOOOVE THIS NEW MAGAZINE, "CARD DESIGN HANDBOOK!" I'm EATING IT UP!!!!!!! I've looked EVERYWHERE to find something like this since I began making cards probably about 5-6 years ago! YEP, I've got the Magazine! Hmm, I THINK I'm going to cover the Mag. with contact paper cause I KNOW it's going to get ALOT OF USE!!!!!!!!!! THANKS Paper Crafts for putting this Mag. out!!!!!!!!!!!!!! :)You've made ME HAPPY!!!!!!!!! AND I'm SURE MANY OTHERS too! :)

Jocelyn Olson said...

This post was very helpful. I always think of movement literally (e.g., arrows, a bike, etc.) but I liked the other examples you gave! Thanks, Cath!

Kailash said...

Hopefully my card showed movement but this is a challenge right, so Thanks to Cath for the education!!1

Aimes said...

Movement is always something I find tricky....and it's imperative when it comes to CAS designs! Hope I managed to pull it off!
Thanks again for hosting a fabulous challenge with inspirational examples!
Hugs!
x

sandie said...

I didn't know anything about this design idea and loved learning about it and giving it a go. So thank you.

Shylaashree said...

This site is amazing.

Mirta Sanchez said...

Superb series, loving it!

Suzanne C said...

I have to say this is going onto my list of favorites from you! I love the principles outlined in the magazine and that they put names to the things I have been thinking when creating. :)

Robin K. said...

This mag has become my "go to" when sitting down to create a card! I really appreciate all the in depth explanations you have given on these challenge posts!

Kelly Booth said...

Thank You for Sharing this lesson...Thanks For a Great Challenge!! Hugs...

Kara Lynne said...

Thanks for all the wonderful design advice!

Geri said...

Thanks Cath! Your "Double Dog Dare You" worked! I am so glad that I tried this challenge. I am enjoying looking at cards now with a different perspective. Looking forward to learning so much more!

Jean said...

This magazine has to be one the best ever ~ so much inspiration and so much to learn!

Jacquie Southas said...

Thanks for such great challenges - you are really making me think about what I am doing and why when I make a card.

suzARTe said...

such a great challenge, a little movement on a card always looks great

Lauren, Crafts by: readysetLove said...

thank you for the challenge!
lauren

Pamela Haskin said...

Thanks for another fun challenge! I've just added my card to the list.

sandie said...

second attempt and learning more!

Veronica Z said...

Cath, I enjoyed playing along in this challenge, and all of the inspiration you give us everyday!

Jen W. said...

This makes 4 out of 5 for me!! Off to try and make it 5 out of 5!

Bethany S. said...

I loved this challenge....thanks Cath!