While yesterday we focused on the most important element of a paper crafted project, the focal point, today we're going to talk about the importance of movement in design. Movement is the way lines, shapes, forms, and textures cause your eye to move over and around the design. Check it:
Gingko Leaves Sympathy Card by Chan Vuong, p. 94
Moxie Fab Alert: When becoming aware of movement, begin with the focal point. The focal point in this gorgeous sympathy card is obvious: it's the large, white die-cut label. The green gingko stamp is the foremost element on the label, so it catches your eye first. Now here's where the movement comes in--note how the leftward direction of the leaves draws your eye to the sentiment. The sentiment leads your eye to the gray gingko leaves below which draws you back to the green gingko leaves, and then the gray leaves underneath those. Your eye has come full circle now, and that's an extraordinarily satisfying feeling.
Playful Tags Card by Kim Kesti, p. 113
Moxie Fab Alert: In this super fun cutie pie of a card, the focal point is the tag. Notice how the direction of the yellow ribbon on the tag leads your eye to the butterfly (helped by the genius placement of the button), then the orange body of the butterfly directs your eye to the flowers which lead you to the stripes which point back upward to the tag. Ta-da!
Rich and Elegant Thank You Card by Windy Robinson, p. 143
Moxie Fab Alert: OK. You try this on your own first. Then scroll down.
I don't know about you, but my eye first goes to the rhinestone in the center of the bow. The rhinestone flourish pulls my eye upward where it flows to the right and is caught by the bow which takes me down to the sentiment, then to the left-hand bow and back up to the rhinestone. How'd you do?
If movement is still a little "iffy" for you, just be aware of movement as a principle of design as you page through your issues of Paper Crafts magazine or watch for it as you frequent the many different blogs you follow. Or wherever. I'm a firm believer that once you are made aware of something, and once you rehearse it a bit on your own, it will become something that you constantly strive for. If you never knew that movement was something inherent to good design, then how are you to know to incorporate that into your projects? That's what the Card Design Handbook, and this challenge, is all about--awareness.
Who's ready to incorporate movement in your designs? If you're raising your hand, be sure and follow these guidelines to join in on all the fun. And keep in mind, for this challenge, I'll be looking for designs in which movement is key.
- Create a paper crafted project (card, gift bag, tag, layout, home decor item, mini-book cover, etc.) that incorporates the design principle of movement in an innovative way.
- Upload it to your blog, click on the title of that post, copy the URL, and add it to Mr. Linky below.
- Tell your readers that you've created your project for the Movement Challenge in the Moxie Fab World and link it back to this post to encourage your readers to play along as well.
- If you don't have a blog, upload your project to this flickr gallery, copy the URL to your project, and add it to Mr. Linky below.
- Upload your projects by midnight EDT on Monday, September 24.
- The winning entries will be shown on this blog on Wednesday, September 26 and will receive an "I'm Moxie Fab" challenge winner button as well as a copy of Card Design Handbook.
- One GRAND PRIZE WINNER will be selected from the ten winning entries by the editors of Paper Crafts magazine and will be featured in the March/April 2013 issue.
PS Be sure and join Holly over on Paper Crafts Connection for even more juicy tidbits from this moxie inspiring issue!
PPS Scroll down for today's Winnerday! post. You never know, this may be your lucky week!